Your ‘personal brand’ is what people say about you when you’re not in the room – and it’s more important now than ever before with the workplace going virtual. A personal brand is the unique combination of skills and experiences that make you who you are in the workplace. It’s how you present yourself to the world. Effective personal branding differentiates you from ‘the rest of the pack.’
Some topics covered in this executive session are:
- How to develop your unique brand and use it to succeed in your virtual workplace
- Why personal branding is essential for women’s professional growth
- Ways to powerfully communicate your brand and build credibility
- Keys to creating an effective social media profile with LinkedIn, Facebook and Twitter.
CFA Society Atlanta has extended an invitation to the Atlanta WiPN Chapter to participate in this online series.
About Our Speakers
Jennifer R. Garbowicz, CFA, CIPM
Jennifer is a Senior Vice President and Private Client Advisor with Bank of America Private Bank based in St. Petersburg, Florida. Together with her team, Jennifer can provide a range of services tailored to each client’s goals. These include strategies for investment management, preparing for liquidity events and philanthropy, as well as trust and estate planning services and credit solutions. The team is committed to placing clients’ dreams, goals, and priorities first.
Jennifer has more than 15 years of wealth management experience. She joined the Private Bank (formerly U.S. Trust) in 2019 from Sabal Trust Company, where she was a principal. In that role, she managed portfolios that included equities and fixed-income assets for high-net-worth individuals, trusts, and charitable organizations. She also served on the investment committee and was responsible for developing new client relationships.
Jennifer earned a B.A. degree in management at Eckerd College and an M.B.A. with a finance concentration at the University of Tampa. She is a graduate of the ABA National Trust School and completed a certificate course in leadership and strategic impact at the Tuck School of Business at Dartmouth College. In addition, she holds the Chartered Financial Analyst® designation and is a member of the CFA Institute.
Passionate about her community, Jennifer has been involved with many non-profit organizations. She has served on the board of trustees of St. Anthony’s Hospital Foundation and American Stage Theatre Company. Jennifer is a past president of the board of directors of CFA® Society Tampa Bay, and was elected by her peers through the CFA® Institute as the Presidents Council Representative for the Southeastern U.S. Region.
*CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.
Aradhana G. Kejriwal, CFA
Aradhana is a CFA professional, with over 20 years of experience in financial services. She is a passionate female advocate and champion of financial literary. As a transformational leader, Aradhana is frequently sought out for her opinions and is a leading influencer in her profession. She has delivered thought leadership and improved brand awareness for the firm through speeches/panels on TV, print, digital, and radio such as CBS46, CNBC, AJC, and Radio 106.5. Aradhana’s over 20 years of diverse financial experience includes a long tenure at nation’s first and only Behavioral Wealth Management firm as CIO managing over approximately $1.5 billion in assets, multiple years at major banks as Prudential Financial, CIBC Mellon, TD Bank and has managed more than $2 billion Short Term Debt at Home Depot.
Aradhana is currently a Trustee and Diversity Co-Chair, she also served as President in 2017-2018. Previously, Aradhana served as the Treasurer for CFA Society Atlanta, was a member of the Programs Committee, was actively involved in the 2017 Future of Finance event, and volunteered time attending various thought leadership conferences to help promote and uphold the CFA designation brand. She has volunteered for CFA Society Atlanta for many years, serving to help with the Research Challenge, promoting CFA designation brand awareness through University Outreach programs, mentoring finance students, and supporting the ASFIP Foundation efforts.