Personal Branding – Telling your Story

Discover how you can use your strengths to build your reputation and advance your career. Join Roberta Hess, WiPN Philadelphia chapter co-chair and certified Personal Branding coach, for a valuable Brand You workshop.

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. It is a mix of how you present yourself and how others see you. Understanding your brand will provide advantages in your personal and professional lives.

Learning objectives:

    1. Define your personal brand and how to tell your story to improve your career
    2. Assess your on-line professional profile with a personalized Report Card
    3. Learn latest techniques for building a best practice professional profile
    4. Action items to leverage LinkedIn and other tactics to build a strong Personal Brand

Light breakfast will be served.

Parking available at Military Park garage.
Office is a short walk from Newark Penn Station.

About Our Speaker

Roberta Hess
Co-chair Philadelphia WiPN
President and Founder of Princeton Marketing

Throughout her career in the financial services, Roberta Hess has specialized in developing and implementing strategic marketing and communications that drive business expansion and customer loyalty. She is a customer experience passionista and builder of brands for companies, products and people.

Most recently Roberta was Senior Vice President of Marketing for Ascensus. She has also held senior marketing leadership roles at Prudential, MetLife, Travelers Life & Annuity, and Merrill Lynch. She is currently head of public relations committee for the Society of Pension, Administrators and Recordkeepers (SPARK).
In 2005 Roberta founded Princeton Marketing, a strategic marketing consulting firm focusing on financial services and health care. She frequently presents on leadership and personal branding. She is a Certified Personal Branding Strategist and 360 Reach Certified Analyst.

A graduate of the University of Maryland School of Business, Roberta lives in Richboro, PA with her husband, their two children who are threatening to become adults and two golden retrievers.

Our Sponsors

Prudential
Legg Mason