Northern California Regional Event

Join the WiPN Northern California chapter for drinks, hors d’oeuvres and networking followed by a presentation on elevating your personal brand within the DC industry.

Ways to Elevate Your Personal Brand to Become a Key Player in the Defined Contribution Industry

Have you ever wondered why certain people seem to be quoted in every article or even synonymous with their firm? Becoming a key player in the DC industry takes time, but it doesn’t have to be as challenging as people think. Through engaging social media, thought leadership and networking, you can help elevate your role at your current firm while broadening your long-term career opportunities.

Attendees will walk away with knowledge about:

– Tips on personal brand building
– 6 things you can do today to elevate your LinkedIn game
– Networking that works
– How to approach thought leadership at your firm


Rebecca Hourihan AIF, PPC

As principal of 401(k) Marketing, Rebecca Hourihan is a specialist in the qualified plan marketplace; she is addicted to marketing and design. Rebecca believes that retirement plan advisors are specialists and experts, yet they need help in promoting their unique skillsets to plan sponsors. Therefore, she has started 401(k) Marketing to assist qualified experts operate a professional business with professional marketing materials and on-going awareness campaigns.

Prior to founding 401(k) Marketing, Rebecca was the East Region Manager at LPL Financial for four years. During this time, she was consulting large institutional retirement plan offices on business development, client acquisition, and prudent plan governance. Many of her clients included PLANADVISOR Top 100 firms. Before LPL, she spent two years on the Guardian Retirement Services sales desk consistently involved in plan sales, transitions, advisor relations, and TPA coordination. Additionally, prior to GRS, she was an advisor for two years and sold qualified plans. Rebecca is a graduate of Northeastern University with a Bachelor’s of Science in Economics.

Event Sponsor